Brad Wolfe is the founder of Reimagine (letsreimagine.org), an events platform and community where people of all backgrounds come together to navigate the hardest parts of our existence and inspire one another to live fully now. As a nonprofit organization, Reimagine draws on design, art, medicine and spirituality to transform taboo cultural attitudes around death and grief, and to address the inequities surrounding how we live and die. With over 65,000 attendees, Reimagine End of Life festivals have quickly become the largest end-of-life events in the United States. Reimagine was recently named a "World Changing Idea" by Fast Company Magazine.
Before becoming a nonprofit, Reimagine was initially inspired by OpenIDEO’s End of Life Challenge, and was led by Brad as part of an OpenIDEO project exploring art and end of life. Brad's personal interest in these topics began as he performed bedside concerts for his friend Sara, who died of a rare pediatric cancer. In Sara's honor, Brad co-founded the Sunbeam Foundation for pediatric cancer research and formed Brad Wolfe & the Moon, a band which has performed concerts for other young people facing terminal cancer and been featured on MTV.
Prior to Brad’s work at IDEO and subsequent launch of Reimagine, he served as the content and strategy lead for Delivering Happiness, a workplace culture consulting firm founded by Zappos’ CEO Tony Hsieh. Brad also founded a media company incubated by Facebook and served as a consultant for Monitor. He is a contributing writer on positive organizational psychology for the Greater Good Science Center and is the author of the young adult award-winner, Breakfast on Mars (Macmillan, 2014).
Brad has a BA and MA in sociology from Stanford University, and and MBA from UC Berkeley, where he has serviced as a lecturer on the topics of creativity and innovation.
“I’m passionate about the power of culture design, creativity, and inspiration. I translate my experience into programs that can make a difference in individuals’ personal and professional lives and their communities. I’m particularly interested in the power of storytelling and have combined it with theories of marketing, experience design, organizational behavior, art, and innovation strategy to create solutions that motivate people of all ages and backgrounds toward positive action.”
— Brad Wolfe