Brad Wolfe is a musician and founder of Reimagine (letsreimagine.org), a creative organization where people of diverse backgrounds come together to navigate the hardest parts of life while aiming to live fully now. As a nonprofit, Reimagine draws on the arts, design, medicine and spirituality to transform taboo cultural attitudes around death, grief, and adversities of all types. With over 250,000 attendees, “Reimagine End of Life” festivals quickly became the largest community-driven end-of-life events in the United States. Reimagine was named a "World Changing Idea" by Fast Company Magazine and the SF Mayor even proclaimed an official Reimagine Week. Brad believes that everyone deserves access to free and engaging community support in the face of suffering.

Reimagine currently produces 500 events per year and is expanding its impact through its new Growth Journey platform, now in Beta, designed to support individuals and entire communities in channeling grief into growth and pain into purpose. Pilot communities include Stanford Medicine, the National End-of-Life Doula Alliance (NEDA), and the COVID Grief Network. 90% of participants report that the platform transformed their pain into tangible purpose.

Reimagine was initially inspired by OpenIDEO’s End of Life Challenge, as part of a project Brad led at the innovation firm IDEO to explore art and death. Brad's personal interest in these topics began as he performed regular bedside concerts for his dear friend Sara L., who died of a rare pediatric cancer at 21. In Sara's honor, Brad co-founded the Sunbeam Foundation for pediatric cancer research and formed Brad Wolfe & the Moon, which has shared the stage with Sara Bareilles, the Gin Blossoms, DISPATCH, and members of Counting Crows and Dave Matthews Band. More significantly, they have played numerous shows and written hopeful songs for other young people facing terminal cancer.

A multidisciplinary creator, Brad was selected by Facebook for their inaugural incubator fund alongside the founder’s of Lyft and TaskRabbit, and his book on creativity "Breakfast on Mars" received a Kirkus Star. Brad has an MA from Stanford and an MBA from UC Berkeley, where he has served as a lecturer on innovation.

His deepest love is music and the connection that it fosters.